Playboy, December 1968. This text should be readable once you click on it since I've removed the Light Box function. If not, let me know and I'll try to improve the scans. Once again, McLuhan is spot on with his predictions. We are indeed all 'hunters' on the Net in this 'feed-forward' age. Mind your media...
'The information theorists are fond of pointing out that the telephone book contains no information. There are too many data and no patterns. In the electric environment of fast-changing, total-field information, a fixed point of view is as useless as a speciality...Electronic man becomes a hunter, a prober once more. He begins to live by "feed-forward," not "feedback." '
Thanks for this post.
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