Thursday, 3 November 2011

A Reformed Hippie Writes - Playboy Ads & Fashion April 1968

A word about the Hathaway shirts ad and how the eye patch became a fashion accessory. Legendary ad man David Ogilvy saw a photo of the US ambassador to Britain, Lewis Douglas, wearing one in a photo after a fishing accident. He bought some and took them along to a shoot for Hathaway in 1951. The wearer was George Wrangell, not a handsome young model, but an ex-Russian baron who Ogilvy thought would lend distinction to the product. He would feature in the very successful campaign, and Hathaway's sales rose between 1950 and '69 from $2 million to $30 million dollars per year. The eye patch novelty was born.








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