According to Boomkat Raime’s ‘Raime’ EP is causing ‘much consternation in the blogosphere’, although I haven’t checked their references to find out why. I think consternation translates as hype here, and I’m not sure why, exactly. It has a distinctive sound, a kind of tribal minimalism, you might say, with Gregorian style chants in the mix. They like using a sparse, echoed drum sound, with light ambient trimmings. I’ve listened a lot and can’t see what the fuss is about. Demdike Stare do this kind of thing so much better.
Talking of hype, Sun Araw is smothered in it, as far as I can tell. Mind you, hype today isn’t what it used to be when it came from the old printed music press, is it? Only the NME, Sounds and Melody Maker to shape the nation’s opinion? Yes, the olde days again, when tribes went to war and supposedly ‘hip’ young journalistic guns told us all what was cool and what wasn’t. Simpler times, when you had a favourite of the three and bought it religiously, probably.
Sun Araw would have been on one or all of their covers, I’m guessing. He does fit the bill for a celestial fusion of psychedelia and electronics, thus marrying old and new, after a fashion. Listening to ‘Off Duty/Boat trip’, I’m in two minds as to whether there is greatness at work, or excessive indulgence with little heed for proper composition (I know that makes me sound like an old fart). When the wall of noise is fully applied it proves overbearing for these ears, but when he calms down a little, it’s much more appealing and effective, as on ‘Canopy’. If the wah-wah is overused, it does at least conjure up memories of Funkadelic at their trippiest, and that’s no bad thing. Listening again, I’m thinking he is worthy of the hype, so I’ll join in and say he’s The Greatest Thing to come along for the last three days at least.