Clever Consumerism

Having a dissenting opinion on movies, music, or clothes, or owning clever or obscure possessions, is the way middle-class people fight one another for status...Hipsters, then, are the direct result of this cycle of indie, authentic, obscure, ironic, clever consummerism...It is ironic in the sense the very act of trying to run counter to the culture is what creates the next wave of culture people will in turn attempt to counter.” 

― David McRaney